Recently, my colleagues at HOW asked me to create a feature story for HOWdesign.com about beautiful food package design. The pleasure was all mine, since the project combines two subjects I love: food and design.
The featured works included a range of food package designs, from big-box retail to small-batch producer. They take different creative approaches, but they all make their contents look amazingly, appetizingly delicious.
Among the projects:
Cat Lady Preserves: stamped and hand-written labels and sweet string ties
Mast Brothers Chocolates: inspired by vintage papers and textiles
Callegari Olive Oils: beautiful blown-glass bottles for a specialty Spanish producer
For my money, though, you can’t beat the Italians for beautiful food packaging. During our recent trip to Tuscany, we purchased food from small shops in Lucca; everything, from fresh pasta to cheese to wine, was wrapped in white paper bearing the purveyor’s logo and address. The simple paper wrapping was pretty, easy to use and environmentally friendly.
Paper wrapping from Italy: wine, pasta and bakery shops
I love the Elegance & Simplicity. Wish more CPO’s in the U.S. would embrace these essential factors of successful design…