New work: Big Game magazine for Meijer.

After working on Meijer’s Taste of Holiday magazine, my client from IN Marketing Services asked, “Wanna work on our “Big Game” magazine? Hmmm … let me think about that: YES!

This was a really fun project, one that required that I haul out every football cliche in the playbook. For this 28-page publication, I drafted copy to support recipes provided by Meijer and their partners. I developed an “Ultimate DIY Nacho Bar” with all the trimmings, along with copy tidbits for each category of recipes.

Now I’m hungry!

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