portfolio

I’ve bylined 200+ magazine articles, authored more than 1,000 blog posts, written countless e-mail newsletters and fired off who knows how many tweets over my 20-year career in publishing and content development.

[My parents are pleased that I’m using the journalism degree they paid for.]

What do all those pieces have in common? A communication style that’s friendly yet authoritative. Engaging and effective. Clear, concise and smart. (If I do say so myself.)

I’m pleased as punch to help these wonderful brands, creative firms and publications tell great stories to the world.

Food & Wellness Brands

Kroger: Spring Recipes

Appetizing feature content and recipes for custom publications targeting the grocer’s best customers.

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Kroger: Red Wines

Customer mailer focusing on 4 unconventional red wine varietals and food pairings.

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Kroger: Quick Breads

Promotional mailer for Kroger customers featuring 4 recipes for easy & delicious quick breads.

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Kroger: Grilled Veggies

Targeted customer publication featuring healthful recipes for grilled vegetable side dishes.

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Meijer: Taste of the Big Game

In-store publication to promote recipes and entertaining ideas for the Big Football Game. (Yep, that one.)

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Meijer: Healthy Living News

In-store customer magazine designed to encourage healthy food choices and educate shoppers on health and wellness issues.

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Hugo Naturals

Product copy for 200+ SKUs for this luxury brand of all-natural skincare and home products.

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SparkPeople

Health- and food-focused articles for the country’s leading weight-loss and fitness website, with 12 million members.

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Creative Firms

HOW Design Live

Online content marketing and social media engagement that successfully build energy and excitement around the design industry’s largest annual event.

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Evi Abeler

Copywriting for a magazine-style PDF portfolio piece for this award-winning NYC-based food photographer.

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Hybrid Design: Mohawk Maker Quarterly

Collaboration with Hybrid Design to create quarterly design-focused publication for Mohawk Fine Paper.

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Rule29

Updated web content for a strategic creative firm that puts its work where its heart is.

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Cipher Creative Group

Client leave-behind that showcases the specialized digital-marketing capabilities of this strategic communications agency.

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Enrich Creative

Biographical sketches that captured the talents and passions of this design agency’s creative team.

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Enrich Creative

Captivating project case studies that communicated how this creative firm effectively solved their clients’ business problems.

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The Creative Group

Web content designed to connect with the client’s audience of successful creative professionals.

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Online & Print Publications

Edible Ohio Valley: Dairy profile

Feature article about the innovative founders of Snowville Creamery, published in Edible Ohio Valley magazine.

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Organic Gardening: Chocolatier profile

Profile of Cincinnati-based chocolate-maker Shalini Latour, plus 4 make-at-home holiday candy recipes.

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Edible Ohio Valley: Chef profile

Story spot-
lighting award-
winning Chef Todd Kelly and his commitment to local ingredients, published in Edible Ohio Valley.

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Cincinnati Magazine: Farmer profile

Cincinnati Magazine’s Foodography column profiling a young couple running a sustainable farm in a near-city suburb.

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HOW Magazine: Packaging design feature

Showcase of top package designs for food and lifestyle products, featured in HOW magazine.

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Newswire: Executive profile

Q&A interview with P&G executive Nancy Swanson, published in the Indiana University School of Journalism’s Newswire magazine.

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Edible Ohio Valley: Travel feature

Travel article about foodie haven Bloomington, IN, for the award-winning local food magazine Edible Ohio Valley.

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HOWdesign.com

Smart, interesting and search-engine-friendly web content for a leading site for graphic design professionals.

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