If you’re a food brand large or small, you’re undeniably suited to tap into the power of storytellng as a marketing tool. It’s something I’ve been covering extensively here on my blog. First, you need to identify your food brand’s story: ...
First, a caveat: I’m part of the system. Let’s call it the Social Food Media Juggernaut. As a writer and content-maker focused on food & wellness, I write plenty of blog posts, share recipes through Pinterest and Instagram, even make those ...
In college, I took a 200-level English class on American literature and popular culture that focused on the intersection of music and literature. We studied Sam Shepard and Patti Smith’s rock-and-roll play “Cowboy Mouth.” I remember writing a term paper ...
Recently, I was having a “you can do it” sort of conversation with a client who’s stuck in the long, thankless-until-it’s-published slog of writing a book, when she asked me about my writing process. The answer I gave her was ...
I’m just back from three days at HOW Design Live — the premier event for folks in the creative professions (graphic and web design, advertising, marcomm and related fields). HOW remains close to my heart, since I spent many years ...
A couple of weeks ago, when the weather wasn’t so goshdarn steamy and my workload was summer-light, I wandered outside to take a look at the vegetable garden before sitting down at the computer for the day. An hour and a ...
Don't you just hate talking about yourself? Earlier this year, I had occasion to give a talk about my career and my work to a group of retirees as part of a senior-learning program sponsored by Miami University. I focused my ...
Well, it’s done. On July 1, I turned in the manuscript for “The Findlay Market Cookbook.” It’s a whopper: 54,000 words, about 220 pages, full of 70+ interviews with local farmers and food entrepreneurs and about 125 recipes. The biggest project ...
Do you ever fall asleep on an airplane only to wake up when the wheels hit the tarmac? In a mental fog, you’re thoroughly flummoxed by the realization that you’ve arrived at your destination. I feel the same way as I ...
What’s ON your refrigerator? No, I didn’t ask, “What’s IN your refrigerator?” What’s ON it? Remember when you’d dash home from the bus stop after school clutching an A paper or a favorite drawing from art class? What happened next? That’s right: ...