I haven't actively sought them out, but an unprecedented number of book manuscript editing projects have crossed my desk this summer. I helped a supersmart designer and strategist whom I've known for many years craft his first book, on marketing ...
Why in the world are you “doing” content?
Writing is hard, time-consuming work, whether you’re a professional writer or someone for whom writing is not a native skill.
And yet, more people are writing more than ever, thanks to a modern marketing ...
I'm beyond thrilled to have received an editorial Eddy Award from the Edible Communities network of publications for my feature article, Farmer Doctor Patient Chef. The article was chewy to report and research, and I struggled to find a way ...
Stuff rattling around in my head
Waiting for email to come in
Photo by Aaron Burden on Unsplash
By chance, I saw an interview with John Mellencamp recently, in which he recounted advice he'd been given years ago by folk legend Pete Seeger:
Keep it small. But keep it going.
Amen to that.
Small is sustainable. It's humane. Small is being ...
I hadn't even realized it, the fact that I've been editor of Edible Ohio Valley magazine for five years now.
But my lovely colleagues did, and they surprised me with the most amazing and welcome gift: a set of Russel Wright ...
“I had learned already never to empty the well of my writing; but always to stop when there was still something there in the deep part of the well, and let it refill at night from the springs that fed ...
If you’re a food brand large or small, you’re undeniably suited to tap into the power of storytellng as a marketing tool. It’s something I’ve been covering extensively here on my blog.
First, you need to identify your food brand’s story: ...
Yesterday was my Launch Day. On May 2, 2011, I sat down at my laptop computer on my kitchen counter, windows open, coffee at hand, Peroni (that's our dog ... though a beer certainly would have been appropriate) at my ...
With this article series, we’ve been having a conversation about the power of storytelling for food businesses large and small. About how you can stake a unique claim to that power. (After all, how psyched can you get about the ...