When you’re a beloved culinary brand with fans the world over, your 100th anniversary celebration naturally has to include a cookbook. Vitamix is a staple in home and professional kitchens everywhere, thanks to its amazing versatility, power and reliability. But more than that, the brand represents a real passion—for health, wellness and the importance of whole foods.
It was such a thrill to work with Vitamix CEO Jodi Berg, the fifth member of the Barnard family to lead the Cleveland-based company. The whole project team was incredible: Brian Sooy and Vance Williams of the branding agency Aespire shepherded the publication process and created an eye-catching layout; Vitamix culinary manager Adam Wilson and marketing manager Scott Tennant contributed their expertise and energy.
The book incorporates 100 recipes from Barnard family members, Vitamix employees and the brand’s fans from around the world. And it captures the spirit and history of the family and company, and their shared passion for healthy living through whole foods.
The book’s best-selling status on Amazon right at launch is a testament to fans’ devotion to the brand.
