When you're a well-established food brand in France seeking to introduce your gourmet line to American grocery stores, you need a compelling brand story that details your commitment to tradition and quality. Juliette's Kitchen has a high reputation in France for ...
Why in the world are you “doing” content? Writing is hard, time-consuming work, whether you’re a professional writer or someone for whom writing is not a native skill. And yet, more people are writing more than ever, thanks to a modern marketing ...
If you’re a food brand large or small, you’re undeniably suited to tap into the power of storytellng as a marketing tool. It’s something I’ve been covering extensively here on my blog. First, you need to identify your food brand’s story: ...
With this article series, we’ve been having a conversation about the power of storytelling for food businesses large and small. About how you can stake a unique claim to that power. (After all, how psyched can you get about the ...
Last month, I wrote about how appropriate and powerful storytelling can be in connecting food brands to their customers. I shared the stories from Southwest Ohio farmer Drausin Wulsin of Grassroots Farm & Foods, whose blog forges and intimate connection ...
Four years ago, into my inbox came a newsletter from farmer Drausin Wulsin. I remember it to this day. In it, he wrote with respectful honesty and a farmer’s wisdom of caring for an ailing cow, of knowing that his ...
I'm always giddy when I see my food writing and recipes in print for the first time. (Or, in this case, in PDF form.) Here's another recent project with the fine folks at 84.51° in Cincinnati for Kroger's MyMagazine ...