So much of my work—whether it's team biographies for a creative agency or a published article about designers or farmers—really boils down to one thing: Telling compelling stories about innovative people. I find extraordinary joy in meeting these interesting folks who ...
If you're at all interested in making sure your food comes from sustainable sources, then you're probably familiar with Niman Ranch. The company began in the '70s with a Northern California property that raised beef cattle in a way that ...
My favorite part of my work—any project, whether it's writing a magazine article or crafting marketing copy for a client—is the personal connection. Interviewing sources. Talking to people. Understanding what makes them tick. Telling their story. Gretchen Schisla got in touch ...
If you're a creative entrepreneur like me, you know how difficult it is to open up space in your day/week/month for business tasks. Client projects take precedence, of course, and we get busy and pretty soon we lose sight of ...
I come from a long line of cooking enthusiasts. My grandmother, Dorothy Mengering, published a cookbook based on recipes from her family, friends and travels (“Home Cooking with Dave’s Mom,” Atria, 1996). My parents are both accomplished home cooks. My ...
Talk about immersing yourself in your work: This project required me to sample body lotion, bath salts and natural soaps. [Hey, it's all about the research.] I worked with interactive agency Signal US on a complete overhaul of the Hugo Naturals website. The company was ...
As I've been researching and writing about the benefits of choosing local, whole foods, I've bought into the argument that nutritionally poor food is cheaper than nutritionally better food; i.e., that eating fast food is cheaper than eating what you ...
I love telling stories about passionate people doing work that's important and sustaining. Like Warren and Victoria Taylor, owners of Snowville Creamery in Southwest Ohio. The Taylors bring fresh, wholesome dairy products to customers throughout Ohio, parts of Indiana and Kentucky. ...
Here's the thing: After one year in business as an independent journalist and copywriter focused on food, wellness and design, I had a revelation. Nobody knows what I do. Some of the people I know well didn't fully understand the ...