Refilling your creative well.
“I had learned already never to empty the well of my writing; but always to stop when there was still something there in the deep part of the well, and let it refill at night from the springs that fed ...
Recipes: Great user-friendly content for food brands
If you’re a food brand large or small, you’re undeniably suited to tap into the power of storytellng as a marketing tool. It’s something I’ve been covering extensively here on my blog. First, you need to identify your food brand’s story: ...
7 years in this freelance food writing business of mine.
Yesterday was my Launch Day. On May 2, 2011, I sat down at my laptop computer on my kitchen counter, windows open, coffee at hand, Peroni (that's our dog ... though a beer certainly would have been appropriate) at my ...
Creating a powerful story for your food brand, Part 2.
With this article series, we’ve been having a conversation about the power of storytelling for food businesses large and small. About how you can stake a unique claim to that power. (After all, how psyched can you get about the ...
On a grumpy, gray, rainy day, there’s this:
Today is the last day of March. It's cold, gray, rainy. Has been all week. (Hell, all month!) It's a Friday, I'm a little fried and grouchy and just so. over. this. weather. Then this shows up in my inbox, from ...
Creating a powerful story for your food brand, Part 1
Last month, I wrote about how appropriate and powerful storytelling can be in connecting food brands to their customers. I shared the stories from Southwest Ohio farmer Drausin Wulsin of Grassroots Farm & Foods, whose blog forges and intimate connection ...
Is this Boston store a new model for food retailing?
In the Spring issue of Edible Ohio Valley magazine, we shed light on the challenge of food waste in the U.S. It's a staggering problem: As writer Amy Leibrock notes: According to the Natural Resources Defense Council (NRDC), up to 40% ...
New work: Mohawk Maker Quarterly No. 13
I've been working with the fantastic team at Hybrid Design in San Francisco to create content for Mohawk Paper's Maker publication for quite some time now. The writing I did for Issue No. 13 was especially interesting, because it challenged ...
Storytelling is dead. Long live storytelling.
Four years ago, into my inbox came a newsletter from farmer Drausin Wulsin. I remember it to this day. In it, he wrote with respectful honesty and a farmer’s wisdom of caring for an ailing cow, of knowing that his ...
New work: Portrait of an artist.
In 2015, we began publishing Last Word in Edible Ohio Valley magazine, the very back editorial page of the magazine featuring a Q&A with notable Ohio Valley people. It's one of my favorite elements of each issue, and one of ...