Over the past eight months, I've helped six different authors bring their books to life. These are folks for whom writing is not a primary skill, but who have an important point of view and a strong desire to help ...
Why in the world are you “doing” content? Writing is hard, time-consuming work, whether you’re a professional writer or someone for whom writing is not a native skill. And yet, more people are writing more than ever, thanks to a modern marketing ...
By chance, I saw an interview with John Mellencamp recently, in which he recounted advice he'd been given years ago by folk legend Pete Seeger: Keep it small. But keep it going. Amen to that. Small is sustainable. It's humane. Small is being ...
“I had learned already never to empty the well of my writing; but always to stop when there was still something there in the deep part of the well, and let it refill at night from the springs that fed ...
If you’re a food brand large or small, you’re undeniably suited to tap into the power of storytellng as a marketing tool. It’s something I’ve been covering extensively here on my blog. First, you need to identify your food brand’s story: ...
With this article series, we’ve been having a conversation about the power of storytelling for food businesses large and small. About how you can stake a unique claim to that power. (After all, how psyched can you get about the ...
Today is the last day of March. It's cold, gray, rainy. Has been all week. (Hell, all month!) It's a Friday, I'm a little fried and grouchy and just so. over. this. weather. Then this shows up in my inbox, from ...
Last month, I wrote about how appropriate and powerful storytelling can be in connecting food brands to their customers. I shared the stories from Southwest Ohio farmer Drausin Wulsin of Grassroots Farm & Foods, whose blog forges and intimate connection ...
In the Spring issue of Edible Ohio Valley magazine, we shed light on the challenge of food waste in the U.S. It's a staggering problem: As writer Amy Leibrock notes: According to the Natural Resources Defense Council (NRDC), up to 40% ...
Four years ago, into my inbox came a newsletter from farmer Drausin Wulsin. I remember it to this day. In it, he wrote with respectful honesty and a farmer’s wisdom of caring for an ailing cow, of knowing that his ...