My favorite part of my work—any project, whether it’s writing a magazine article or crafting marketing copy for a client—is the personal connection. Interviewing sources. Talking to people. Understanding what makes them tick. Telling their story.
Gretchen Schisla got in touch with me (via our good friend Peleg Top) as she was in the middle of rebranding her 10-year-old design studio in St. Louis—in order to focus on designing for clients in the food and wellness categories.
Could I help her tell the story of her terrific team and the work they do? Absolutely.
I created biographical stories for each of the four Enrich Creative staffers. And then we went on to develop compelling project case studies and client testimonials that shine a spotlight on their great work.
Here’s a sample from a case study describing their work for Noboleis Winery:
When two generations of the Nolen family came to us in 2009, they brought an unusual creative challenge: Design a package for a product that hadn’t been produced yet, and an identity for a business that was still the founders’ vision.
Robert and Lou Ann had long dreamed of starting an estate winery in the beautiful rolling hills of Missouri Wine Country, and in 2004 bought a property and began transforming it into the area’s newest wine producer. They called it Noboleis Vineyards (a hybrid of Nolen and their two daughters’ married names). They wanted to celebrate family and community, good food and wine, and the area’s winemaking heritage. When we began working with them, they’d planted vines and begun construction, but hadn’t made a single bottle of wine from their grapes.
It was up to us to envision a brand for this new venture — literally from the ground up.
See more case studies I created for Enrich Creative.
And learn more about my work as an independent writer focused on food, wellness and design.