I’ve never met Evi Abeler in person. But we’ve created a really lovely collaboration.
Evi is a food photographer based in New York, a winner of Food & Wine Magazine’s 2013 Digital Food Awards for her work and her blog, whip+click. Her work is flat-out gorgeous: simply styled, shot in glorious natural light, delicious. A mutual connection, the estimable Ilise Benun, suggested that Evi and I might work together to create Evi’s new portfolio. I was thrilled to help.
Evi wanted a magazine-style PDF that would appeal to the food editors, magazine creative directors, cookbook authors and culinary professionals on her prospect list. We decided that the piece would take readers behind-the-scenes to understand what goes into a photo shoot. Evi makes food photography look easy, and she wanted a brochure that would explain to clients just how incredibly complex (and how valuable) her work is.
I think we succeeded, don’t you? (Click here to view the entire PDF of Evi’s work.)
And I’d be happy to work with you on a similar content-marketing project! Get in touch, and we’ll begin a lovely collaboration.