New work: Mohawk Maker Quarterly No. 13

I’ve been working with the fantastic team at Hybrid Design in San Francisco to create content for Mohawk Paper‘s Maker publication for quite some time now. The writing I did for Issue No. 13 was especially interesting, because it challenged the way I think about the differences between fine art and design, blurring the line between the two.

For the issue, the design team commissioned illustrator Merijn Hos to create an art print — but it wasn’t just one image. Thanks to the way Hos constructed his illustration, a computer program that the Hybrid team used and something called variable-data printing, each edition of the Quarterly contained one unique version of 20,000 total prints. Mind blowing, right? It was kind hard to write about, too. 

See more of Mohawk Maker Quarterly 13 here.

Award-winning teamwork.

I’m over the moon that a project I’ve been involved in for about a year now has received a major industry recognition:

My “Wholesome Kitchen” video series with the awesome marketing team from The Christ Hospital, part of their Healthspirations online outreach, has won a Silver in Modern Healthcare magazine’s Healthcare Marketing Impact Awards.

With the “Wholesome Kitchen” series, we’re sharing quick recipe videos that encourage the community to eat just a little bit more healthfully without sacrificing flavor or fun. The Silver award recognizes a video we filmed at Findlay Market in Cincinnati.

See my writing about health and wellness and my recipe videos for Healthspirations.

New food writing projects.

Since I spent so much of my professional journalism career working on a graphic design magazine—where the way the page looked, not just how it read, was super important—I’ve come to greatly appreciate the beautiful marriage of word and image.

Which is, partly, why I love working with the creative team at 84.51° in Cincinnati on our projects for Kroger’s MyMagazine (the other reason I love working with them is the collaboration). I do the words and recipes; they do the images and design. And their work is flat-out gorgeous. Take a look at these recent projects, where I did the food writing and recipe development:

All About Lemons — two easy recipes featuring lemon, one sweet, one savory

Summery Vegetable Tarts — easy recipes using prepared pie crust and puff pastry

2016: A (writing) year in review.

Globally speaking, I’m beyond ready for 2016 to beat a hasty retreat. Seriously.

Professionally, though, I’m still marveling at what a great year it was. Seriously.

I was fortunate to collaborate with a number of longstanding and new clients, broadening and deepening my portfolio of writing about food and wellness. My work fell evenly into two camps: writing for publication and online marketing content. The subjects were inspiring, the teams fun to work with, the finished projects stuff I’m proud of. A few high points:

A visit to one of my top clients. After working together — closely, on lots and lots of projects — for two years, I traveled to connect in person with my colleagues at the Produce Marketing Association. We’ve worked together to promote dozens of global events for growers/suppliers/retailers in the fresh produce and floral industry. It was so neat to meet the PMA team face-to-face. And 2017 looks to hold even greater collaboration.

Giving life to local food coverage. Call me old-fashioned, but I still love reading the local newspaper over my morning coffee. And my recipe file is full of old clippings from newspapers’ food sections. So when editor Amy Wilson asked if I’d regularly contribute to the Cincinnati Enquirer‘s weekly food coverage, I jumped at the chance. I got to write about the pleasures of eating breakfast for dinner, shared delicious ways to enjoy summer tomatoes, and declared that making your own butter is just about the best thing ever. Coolest encounter of the year: Running into an Enquirer reader, toting my recipe for herb and spice cashews that she’d cut from the paper, as she was buying the nuts at Dean’s Mediterranean Market. Local food — and local media — for the win!

Tackling a new medium: recipe videos. You know those 1-minute recipe videos you see in your Facebook feed all the time? Turns out, those take about 2 hours to film and are a whole lot of fun to create. Working with Curiosity Advertising and their client, The Christ Hospital, we’re rolling out a series of quick recipe videos.

Supporting local food producers, farmers and retailers. Serving as editor of Edible Ohio Valley remains a passion and pleasure, as we get to tell the stories of people who are working hard to bring beautiful, healthful food to our tables here in Cincinnati. One of my favorite stories to write this year was a feature on farmers’ markets and their importance to our community, economy and our collective health.

Here’s hoping you had a productive and fulfilling 2016, and that 2017 will bring you more of the same!

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New work: Christ Hospital wellness site.

My food writing work hits the sweet spot when the subject intersects at healthy and local. So my new collaboration with The Christ Hospital and agency Curiosity Advertising is right in my kitchen, so to speak.

We’re working together to spotlight local food — producers, farmers’ markets, seasonal flavors — and encouraging the Christ Hospital community to cook and eat healthful foods. In addition to a new series of recipe videos — SUPER FUN! — I am writing online content around healthy cooking and eating. My subjects so far include a feature on local winter farmers’ markets, strategies for stocking your pantry to make home cooking easier, and ‘locavore’ New Years Eve party ideas. Take a look at some of the work:

New Work: recipe videos.

I’ve just launched a cool new collaboration with the creative team from Curiosity Advertising and their client, The Christ Hospital. We’re working to develop friendly, approachable stories and videos that encourage people in the Greater Cincinnati area to cook healthfully, love local food and pursue their wellness goals.

First up: a video demonstrating how to make an easy recipe for roasted fall vegetables. Click the image below to see the video!

easy-roasted-vegetables

 

Recent work: Mohawk Maker Quarterly

Writers truly geek out when their work is published — even more so when their work is presented in glorious, beautifully designed fashion. I’m lucky. I get to work with creative people who turn my words into really cool printed pieces.

For more than a year, I’ve been collaborating with the insanely talented people at Hybrid Design in San Francisco on a covetable quarterly publication that celebrates creativity, artistry and the maker culture. Mohawk Paper produces the Mohawk Maker Quarterly for its audience of printers, creators and designers. Here’s a look at Issue No. 7, which carries a theme of Character:

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New work: My Magazine for Kroger.

For quite awhile now, I’ve been contributing articles and recipes to Kroger’s My Magazine customer publication. It’s a fantastic collaboration with the team at 84.51°, the data and marketing agency that handles shopper communication for Kroger and its subsidiary brands. These guys really know what they’re doing, and it’s a blast to work with their creative team — the editor gives great direction and feedback, and the photo, food styling and design team make the words and recipes look mouthwatering. Take a look at some of our work together:

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New work: Healthy Living News for Meijer

I recently wrapped up work on a campaign for Meijer called Healthy Living News: I contributed content about wellness, healthy foods and lifestyle tips to this in-store consumer magazine. Working with the creative team at IN Marketing Services, we created four bimonthly publications of about 20 pages each. Take a look!

Meijer HLN SO cover

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