As an independent creative professional, I share a conundrum with many of my peers: How to lend my creative writing services to causes that I support in a way that’s valuable to them and sustainable for me.
I explored the subject of pro-bono creative work in a recently published feature story for The Creative Group’s eZine. In researching the article, I connected with a few graphic designers in my network, both indies and small-agency owners, to find out how they decide which organizations to work with, and how they manage that work.
Here’s an excerpt from the feature story on pro-bono creative work:
Pro bono public, aka “pro bono”, is a common practice in the creative industry, particularly among designers who long to use their skills and talents on projects they find personally fulfilling. (For those who are unfamiliar with the term, it’s work of any sort that’s done for the public good without compensation.)
But the design field is littered with stories of pro bono projects gone wrong. What starts as a labor of love for a grateful client becomes a time-sucking disaster for a two-headed monster.
Support a cause you believe in
Many designers seek to use their innate creativity for purposes beyond “selling more widgets” or increasing traffic to a website. When you work to support a cause that holds special meaning to you, it can rekindle your creative spark. That’s certainly the case for Justin Ahrens, creative director of Rule29, a strategic design firm based in Geneva, Ill. Ahrens and his team spend one-fifth of their working hours each year volunteering. One organization they’re very dedicated to helping is Life In Abundance International, a group devoted to helping some of the poorest communities in East Africa.
“We look for projects we’re passionate about, because if we’re passionate, then our best work shows,” says Justin. “It’s so inspiring when you show work in your portfolio that you’re passionate about, because you know more about it and you speak about it with more enthusiasm. Clients and prospects get inspired, too.”
As 2012 winds down in the coming weeks and we look forward to next year, I’ll be on the lookout for causes that I want to serve by offering my copywriting skills.
What about you? What plans for pro-bono work do you have?
Hi Bryn ~ I recently took on the role of the Community Impact Director, for AIGA Detroit. I wanted to figure out a way to give back, but as an independent I’ve always found it difficult to juggle my business, plus try to get involved at the community level without finding myself spread to thin, or get too emotionally involved. I believe being a part of the AIGA Detroit team is the perfect fit. I’ll be partnering with with super talented, like-minded designers, and we’ll be able to support each other in our desire to “give-back,” and in the process be able to create more impactful solutions for the organizations that really need them. I’m super excited about the possibilities.
Karen Larson
LMstudio | Larson Mirek Design
Hi, Karen — thanks for your comment about ways creative solopreneurs can take on pro-bono work for causes they support. It’s smart to engage with other pros like you’ve done through AIGA. Good for you!