The premier healthcare system in the Greater Cincinnati area, The Christ Hospital is focused not just on treating disease but on helping local residents live healthier lives through its Healthspirations web portal.
The Challenge
The Christ Hospital has always had a strong reputation for quality care and innovation. To extend its reach into the community beyond medical procedures and office visits, the network created Healthspirations, a communication platform focused on healthy living and the personal side of healthcare. Marketers needed to ramp up content for Healthspirations with articles about cooking, nutrition and local food.
The Collaboration
Healthspirations was just launching as I began working with the marketing team at The Christ Hospital. We developed a library of categories and topics for content and recipe videos designed to be informative, inspiring and shareable on social media. Working with the fantastic production team, we produced a series of recipe videos for simple and healthy dishes. Article topics range from stocking a healthy pantry to basic cooking skills to nutrition for women. We’ve touched on tips for gluten-free eating, drinking more water and eating for marathon runners.
