It's been a goal of mine to place a significant feature story in a national food magazine. It's challenging to break into the ranks of freelance contributors for these publications that have a well-established roster of writers and recipe developers. It ...
When you're a beloved culinary brand with fans the world over, your 100th anniversary celebration naturally has to include a cookbook. Vitamix is a staple in home and professional kitchens everywhere, thanks to its amazing versatility, power and reliability. But ...
When you're a well-established food brand in France seeking to introduce your gourmet line to American grocery stores, you need a compelling brand story that details your commitment to tradition and quality. Juliette's Kitchen has a high reputation in France for ...
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I hadn't even realized it, the fact that I've been editor of Edible Ohio Valley magazine for five years now. But my lovely colleagues did, and they surprised me with the most amazing and welcome gift: a set of Russel Wright ...
If you’re a food brand large or small, you’re undeniably suited to tap into the power of storytellng as a marketing tool. It’s something I’ve been covering extensively here on my blog. First, you need to identify your food brand’s story: ...
Yesterday was my Launch Day. On May 2, 2011, I sat down at my laptop computer on my kitchen counter, windows open, coffee at hand, Peroni (that's our dog ... though a beer certainly would have been appropriate) at my ...
With this article series, we’ve been having a conversation about the power of storytelling for food businesses large and small. About how you can stake a unique claim to that power. (After all, how psyched can you get about the ...
Today is the last day of March. It's cold, gray, rainy. Has been all week. (Hell, all month!) It's a Friday, I'm a little fried and grouchy and just so. over. this. weather. Then this shows up in my inbox, from ...
Last month, I wrote about how appropriate and powerful storytelling can be in connecting food brands to their customers. I shared the stories from Southwest Ohio farmer Drausin Wulsin of Grassroots Farm & Foods, whose blog forges and intimate connection ...